We all know of people who enjoy the finer things life has to offer. They drive whatever exotic vehicles they want and couldn’t care less that gas is approaching $4 per gallon. They travel on plush private jets to business meetings and long Caribbean vacations. They wear silk, cashmere, linen, and organic-cotton clothes while dining on exotic food prepared by world-class chefs.
Not all of those folks are celebrities, captains of industry, or public officials. They live in peace with their families and do what they want when they want. If I listed some names, you wouldn’t recognize a single one. Yet, they live a dream lifestyle that few can even imagine.
How do they do it? They have built multiple businesses using a certain marketing mindset I’m going to teach you in this article. You’ll have a new view on marketing that will drastically increase the profitability of your pest control business and any other business venture you might embark on in the future.
The Gift That Keeps on Giving
As a pest control operator, you have a rare gift that most industries don’t get to enjoy without significant effort, planning and execution: You have the opportunity to earn repeat sales automatically when a new customer signs up for service from you.
Most industries must work diligently to create advertising that creates one sale. After that sale, they hope the customer’s experience was good enough to earn a second sale sometime in the future.
But that’s not true for …